Naver Offers "Unlimited Free Shipping for 4,900 Won a Month"
원본 (Korean)
Translation + Context
FT = ForbiddenTome — tap to see Korean slang explained
Unmanned
Naver has pulled out the "unlimited free shipping" card backed by its membership program. It's a strategy to compete with Coupang's Rocket Delivery not on speed, but on "price + benefits." With recent signs of users jumping back to Coupang—a trend they're calling "Coup-back"—Naver is putting shipping competitiveness front and center to stem customer exodus.
"Introducing Unlimited Free Shipping"…Full Membership Overhaul
According to industry sources on the 3rd, Naver CEO Choi Su-yeon stated in a Q1 2026 earnings conference call on the 30th of last month that "strengthening shipping competitiveness is the top priority of our commerce strategy this year," and "in the second half of the year, we plan to introduce unlimited free shipping linked to our membership program."
Currently, Coupang's WOW membership offers free shipping at 7,890 won per month, while Naver Plus membership is around 4,900 won. Naver is aiming to differentiate itself by expanding shipping benefits at an even lower price point.
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17 comments
I always found it inconvenient that shopping connected through Naver search. When I search for products, multiple stores pop up and honestly it's just stress.
I actually thought this was an advantage because you can see which seller has the cheapest price
Payment would be a plus if it was straightforward, but some sites make you sign up and pay on their own platform which is annoying as hell
Please let Naver win
Is this even sustainable though? Coupang with actual warehouses has way too much of an advantage in this fight
Lmao Naver's busy trying to apply its AI advantage but instead they're digging into logistics.. that's why the stock price keeps tanking..
Whenever I run an image search I just sigh
Lol but honestly Naver's real competitor wasn't Coupang from the start, so I wonder why everyone keeps talking about Coupang. Most Korean citizens would search Naver first anyway, so why does Naver keep chasing logistics when it's supposed to be developing AI? And it's not like Naver has its own fulfillment infrastructure anyway..
Well right now we're talking about shopping so Coupang comparison is fair lol
It wasn't always that way. But since Naver's biggest cash cow now is shopping and payments, you could say Coupang is a competitor now.
I just ordered something from Naver Same-Day Delivery and realized I should've ordered it to the office instead so I checked if I could change the address. Turns out there's no such function so I cancelled. But the cancellation didn't process right away so the coupon didn't save, and when I tried ordering again, instead of same-day it's now next-day delivery. I tried to retract the cancellation but since the logistics center shipped it immediately, I can't reverse it. I wanted to message the seller but they don't have chat support. Damn, one wrong click and I could've gotten it tonight but now I'm getting it after the holiday. I cut off Coupang and only use Naver now, but seeing this makes me wonder if they even have any tech capability. Now it's basically become LuckyLuck Market where the shopping mall is the main body, but they still can't catch up with competitors. I'm not going back to Coupang, but for the first time I'm actually wondering if they can beat them. Damn.
That must've been so frustrating... I relate a lot since I also go through ordering, checking options, and modifying orders a lot. Still, these complicated situations happen with eBay, Amazon, Aliexpress, no matter what you use, so it's less of a tech issue and more a problem from rolling out fast shipping too quickly, I think..
I was using Coupang until recently but saw in the news that fucking Kim Bum-suk was lobbying to the US political establishment with our country's nuclear submarine info and I immediately dropped them
That bitch touched nuclear subs?
That's already way over the line
Is it because the other side is foreign? The sharp language is refreshing
wait that's actually insane?? 4,900 won is like $4 USD and they're offering unlimited shipping??? amazon prime could never 😭
Whenever I search for something on Naver shopping, only weird stuff pops up, the same product shows up thirty times, and when you click in it says 1 unit costs X, 30 units costs Y, a whole box costs Z, price per unit is this, but shipping charges once per purchase from 30 units up. Damn this is so annoying, please make it more convenient
Free shipping is nice but unlike Coupang you can't just return everything unconditionally
Real talk - garbage search system, harder returns than competitors, underdeveloped logistics. I'm using it but not expecting much
lol korea really said let's just make everything cheap and convenient, the rest of the world is taking notes
Just buying at the lowest price
Naver shopping's luck of the draw factor is way worse than Coupang so... meh
Not really patriotic but it's wild seeing so many people conveniently use a company that blatantly mocks Korea like that
Just adopt the Item Winner system
Come on, compete! Consumer benefit comes from competition
I think Naver saw potential when they got a ton of new users during Coupang's outages. Two of the online stores I order from regularly have completely abandoned Coupang and now only operate on Naver, and yeah everyone says Coupang won in the end, but they used to sell almost exclusively on Coupang and now they're also selling on Naver so...
As a single person household, shipping speed matters so I use Coupang and Baemin subscriptions
this is why i need to move to south korea, my shipping bills are literally killing me rn
okay but is this actually unlimited or do they have some sneaky restrictions buried in the fine print 👀